What good is a business website if it doesn’t get any visitors? The answer is, no good at all.
Launching a business website is critical for increasing revenue, but you need to make sure that you’re getting plenty of visitors to it. Fortunately, there are ways to grow organic traffic and get more people to visit your site on a daily basis.
If you’re eager to build brand recognition and increase profits online, read on. Here are the 8 most important steps toward getting a consistent organic traffic increase.
1. Post Blog Content Consistently
One of the key steps to getting consistent organic traffic to your website is to also create content consistently.
Launching a blog can be incredibly helpful for getting more traffic, especially if you add new content often. A blog gives potential customers a great reason to visit your site and also serves to create more opportunities for Google to send people your way.
In addition to educating customers and providing them with valuable information, a blog also gives you a lot of opportunities to use keywords. The valuable information and keywords in your content will make it more likely that Google will include your pages in search engine results pages (SERPs).
2. Target Long-Tail Keywords
When creating blog posts or other pages on your website, you need to be sure to use relevant keywords that are related to your industry, products, and services. This will make it more likely that Google will send traffic to your site.
Keep in mind, however, that you shouldn’t target general and broad keywords. Instead, focus on “long-tail keywords” that are more specific. These keywords will be less competitive and will be more likely to bring additional visitors to your site.
3. Use SEO Techniques
Using search engine optimization (SEO) techniques is one of the most important steps you can take to get more organic search traffic. SEO techniques include taking actions such as adding relevant keywords, improving site speed, optimizing your site for mobile devices, and improving on-page SEO factors.
Along with improving other SEO factors, be sure that the meta title, the URL and the description of your pages are all optimized. This can help Google to understand what your web pages are about and can make it more likely that they’ll send search traffic your way.
Remember, however, that you should use SEO techniques that are specific to your site. Using local SEO techniques or using an SEO service that is specific to your industry can be helpful. If you’re in the HVAC industry, you should consider improving traffic with HVAC SEO services.
4. Create a Guest Blogging Strategy
In addition to blogging on your own website, employing a guest blogging strategy can also help you to get more organic traffic as well.
When you write blog posts for other websites, many people will end up clicking over to your site as a result. You’ll often be able to include links back to your own website and pages within a blog post you’ve written for another website.
To employ a guest blogging strategy, you’ll need to reach out to other bloggers and website owners and ask if you can write for them.
5. Get More Backlinks
One of the best ways to prove the value of your website and its pages to Google is to have more backlinks pointing toward it. Links from other websites to your own count a lot and Google sees your pages as more important if they have a lot of valuable links pointing towards them.
However, you’ll want to make sure that you prioritize quality over quantity. Getting backlinks to your site from websites that are an authority in your industry is ideal.
There are many ways to get backlinks including using a guest blogging strategy, creating shareable content such as infographics, and creating great blog content that people will want to link to.
6. Improve Internal Linking
In addition to getting more external backlinks for your website, adding more internal links can be beneficial as well. Adding more internal links can help to show Google the way that your site fits together and can help it understand the value of each page.
Even more importantly, adding more internal links encourages visitors to stay on your website for longer periods of time. This can help to improve your bounce rate and can serve as a signal to search engines that people enjoy visiting your website and find it to be valuable.
7. Build a Social Media Presence
Another way to increase your organic web traffic is to make use of social media. Many more people will end up visiting your site if you’re active on social media websites such as Facebook, Twitter, Instagram, and Linkedin.
If you’re regularly linking to your blog content or other pages by sharing links on social media, you’ll find that more people click over and visit your site as a result. Having an active social media presence and more social shares may also serve as a signal to Google that your website is valuable and interesting.
8. Update Old Content
While writing blog posts for your website can be a great way to increase organic traffic, updating and optimizing old content can be helpful as well.
If you’ve been adding content to your blog for quite some time, some of it will eventually be out of date. Google isn’t as likely to add old content to search results, so it’s a good idea to update old posts with new information from time to time.
By updating and expanding old posts on a regular basis, you’ll also be able to get new visitors to your site more consistently.
Getting a Consistent Organic Traffic Increase By Following These Steps
If you want to get a consistent organic traffic increase for your website, make sure that you follow the steps listed above. By creating content, using SEO techniques, and becoming active on social media, you’ll be able to get more website visitors on a regular basis.
In search of more effective digital marketing tips? Start browsing our blog now to find more useful marketing articles and guides.