Did you know that only 40% of shoppers in the United States make a purchase at a physical store at least one time a week?
With most people doing their shopping online, it can be hard to draw attention to your store as a business owner.
If you want to increase traffic and sales in your retail location, you should consider offering wifi.
Continue reading to learn about all of the reasons your store should provide free wifi to customers!
1. Attract Attention
One of the best reasons to offer free wifi at your store is to attract attention.
If you are having a difficult time reaching the younger generations, wifi will surely capture their interest. Since most people are on their phones, even while shopping, it is helpful for them to connect to wifi. Some people might not have known about your store and offering wifi will give them the chance to learn about your products.
This will also attract attention from the public if you live in an area that doesn’t have many stores offering wifi.
2. Coupon Retrieval
Have you ever had a customer try to pull up an email coupon but couldn’t because they had to service or internet connection?
This issue can be frustrating to both the customer and the employees. Offering wifi will help people be more prepared at the checkout line and the process will go by smoother. If you don’t offer wifi and send online coupons, you should make adjustments quickly so that you meet the needs of your customers.
3. Incorporate Technology in Shopping
When customers go shopping at a store, they get an entire experience when they walk through the doors.
If you want to appear modern and innovative, you should let people know about your free wifi and the advancements you are making. Many stores have their website page pop-up on the screen when people are connecting to the wifi to help market the store.
4. Keeps People in the Store
Have you ever noticed someone browsing through your store only to leave with a phone in their hand trying to find service?
Offering wifi will keep people in your store longer because they won’t have to look for service elsewhere. A strong wifi network should have fast internet speeds and reliable connection. When you have great wifi for your customers, they can casually browse and look at things online while shopping.
5. Opportunity to Advertise
Free wifi creates a great opportunity for sharing wifi marketing with the people to advertise.
You can advertise on your website and social media accounts that you will have free wifi in the stores. If you gain enough attention, your business could start trending in the community and gain interest from shoppers.
You should also put out advertisements in local newspapers and on posters in relevant areas.
Does Your Store Have Free Wifi?
If your store doesn’t offer free wifi, you might want to consider making some changes.
Offering wifi can create a talking point that will help advertise your business and attract attention. You can keep shoppers in your store longer with wifi by using technology to your advantage and engaging with customers.
Don’t be afraid to make this investment, as it has shown to be an effective business tactic.
Be sure to check out our blog for more articles about the advantages of free wifi for retailers and how to improve the shopping experience!