Digital Marketing

Digital Marketing

Debunking the Most Common Digital Marketing Myths That Exist Today

Digital Marketing When we talk about digital marketing, we often focus on what doesn't work. Unfortunately, this can lead to major blind spots in your marketing strategy. For example, how many times in the past five years did you hear the phrase, "SEO is dead"? Do you keep hearing that email marketing is now outdated? Is it true that your online audience is too big to target effectively? These are all wide-sweeping generalizations that turned into digital marketing myths. The truth is, every digital marketing strategy is different. Every one of those "myths" could be a cornerstone of your advertising...
Digital Marketing

The Complete Guide to Building Video Marketing Plans for Businesses

Building Video Marketing Plans The average American spends close to 12 hours each day connected to some sort of media. Your business needs to take advantage of marketing with videos, to connect with your media-hungry consumer base. You need effective methods to do so, but building video marketing plans is a complicated endeavor. Thinking of topics for videos and making viral social media video posts isn't easy. Nor is developing a digital marketing strategy. Get the information you need in this guide. Here, we discuss the basics of marketing business online with videos. Read on to learn more about how...
Digital Marketing

The Biggest Company Cybersecurity Mistakes Businesses Make

Company Cybersecurity In 2021, the average cost of a data breach was $4.24 million. If your company is slacking on cybersecurity, you’re courting disaster. Hackers don’t need to invade your company’s digital systems and shut them down to threaten its survival. They simply need to steal your data; a stealth act that can go unnoticed. Thankfully, you know the consequences of a data breach. This is why you’re keen on implementing company cybersecurity measures. But why do breaches keep occurring even when organizations are trying to prevent them? In many cases, it’s because these organizations are making some mistakes. In...
Digital Marketing

6 Incredible Benefits of Local SEO

Benefits of Local SEO If you're running a small local business, you need to know how to attract as many new customers as possible. About 20% of small businesses fail within the first year or so, so while the odds are still in your favor, you're taking a huge risk. Larger businesses have the ability to expend a lot of resources on hefty marketing strategies, but what can you do with your limited resources? You have to focus on digital advertising and SEO (search engine optimization). It's time to take advantage of the benefits of local SEO so you can...
Digital Marketing

Cyber Safety Tips for Lenders

Cyber Safety The digital dependency and fear of the pandemic give cybercriminals new angles into our lives and our information. Phishing and ransomware scams have skyrocketed over the past few years. If you're a lender, your digital information is your lifeblood. It's essential that you protect it to keep your clients and finances safe. We're going to look at some cyber safety tips for lenders today, giving you key insights into things that will safeguard your business. Let's get started. Understand Regulations There are cybersecurity regulations that lenders and companies in adjacent financial industries have to abide by. These regulations...
Digital Marketing

How ProtonMail is pushing email privacy standards

ProtonMail Rumors of an email’s ending are greatly exaggerated. whereas the “age-old” communication passage might have new rivals, it's showing very little sign of lease-up. In 2017, active email users stood at three.7 billion globally, a figure that’s expected to hit four.1 billion by 2021, in line with analysis firm Radicati. Last year, nearly 270 million emails were sent day by day, and this is often expected to grow four.5 % to 280 million in 2018. electronic communication and VoIP apps could also be common, however, email still includes a crucial role to play, notably in longer-form communications and within...
Digital Marketing

5 Benefits of Working With an SEO Company

SEO Did you recognize that Google hosts over thirteen billion search queries every day? With numerous shoppers attempting to find answers online, your business wants the most effective digital selling strategy to square out and capture their attention Luckily, operating with AN SEO service is that excellent thanks to advancing your digital selling strategy for achievement. How will your computer program selling take pleasure in skilled steerage, you ask? Follow on to get 5 key edges of outsourcing your SEO has to grow your business and boost your online visibility. 1. Save Time Just like any digital selling strategy, SEO...
Digital Marketing

How to Choose the Best Google Keyword Rank Checker for You

Rank Checker  Did you recognize that over sixty % of marketers believe that taking advantage of SEO is significant to your business's online success? There area unit lots of nice choices to contemplate once it involves creating the foremost of SEO, like employing a Google Keyword Rank Checker or a program designed to assist with SEO rank chase. An SEO ranking report is nice as a result of it permits you to stay track of wherever your Google keywords rank and assist you to induce a lot of guests to your business's website. you may be speculative however it works...
Digital Marketing

White Hat Marketing Tips to Attract The Niche Audience

Marketing White hat marketing is what search engines love and businesses have to follow. If you are using black hat marketing, then it might create issues for your site health or any other platform’s profile health. That is why black hat marketing is not used by authentic businesses. But black hat marketing tips are always more effective as compared to white hat marketing. That is why all businesses want to use this strategy. But now you don’t need to use black hat marketing for your business, because there are some effective white hat marketing tips. The white hat SEO service...